Opened since 2003, Marquee NYC has been one of the city’s oldest nightclub operating over a decade. “The typical lifespan of nightclubs in Manhattan was thought to be about 18 months,” Prof. Anita Elberse’s study says. There are many reasons that explain the ups and downs of the “old” Marquee. To begin with, it entered the market with a bottle-serviced concept to its customers to maximize revenue per table. By doing so, it attracted higher income customers such as celebrities