TAP FOR ZERO
Project Manager / UX Designer
User Experience Research & Design
TAP FOR ZERO is an awareness campaign educates newcomers in Metro Vancouver area about the high quality of tap water and encourage them to consume the water directly rather than to purchase bottle water which may cause more plastic waste. In the meanwhile, it's also an effort to align with Zero Waste 2040 vision of Vancouver city.
In this project, we practiced design thinking method to define what is the problem we trying to tackle with, who are our target audiences, how can we reach out to them, and what is the best way to effectively communicate the idea.