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My Roles:

Design Strategist / UX & UI Designer

My Responsibilities:

  • User Experience Research & Design

  • Rapid Prototyping

  • UI Wireframe & User Flow Design

The Context

ECAR is a worldwide electronic car arena racing series that will launch in 2021. Combining the excitement and thrill of real-life motorsports with realtime audience participation, ECAR is the future of motorsport entertainment.


There will be unique racing tracks for each location that include the same signature components such as a 17m loop, banked corners, a massive kick jump and a drift zone. Drivers from 16 teams will compete during the event and race for the championship. During the event, the audience can participate through in-stadium interaction using the latest interactive technology.

ECAR aims to create a never-before-seen, immersive, and interactive car racing event. It already has the concept design of hardware such as the in-stadium track and the racing car, as well as a strong brand identity. ECAR is seeking innovative ideas on how people can interact with the ECAR event, integrating the latest advancements in interactive technology such as augmented reality (AR) and virtual reality (VR). In addition, they would like to determine which customer segments ECAR should tap into in the future.

Team Formula 2’s final deliverable: A video prototype that describes a brand new designed ECAR user experience

Design Challenge:

  • ECAR is a future event, and the core idea of interaction and gamification is unprecedented. It requires further exploration to bring out its full potential.

  •  Nobody can foresee the full level of sophistication on AR/VR technology in the near future.

  • Since there’s no existing ECAR audience, we have to define and explore our target users by researching all in-stadium audiences.

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Design Pipeline

Research & Define:

Gain an empathetic understanding of the problem we are trying to solve. Analyze the observations and synthesize them to define the core problems.



“Think outside the box”, look for alternative ways to view the problem and identify

innovative solutions to the problem.

Rapid Prototype:

Produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the problem solutions generated in the

previous stage.


User Testing:

Test the prototypes and products with users and identify gaps to.


Return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions.

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Team Formula 2’s field trip to Monster Jam at Vancouver Pacific Coliseum

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Potential FanBase Analysis (Based on Interviews)

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Our process allowed us to identify what values may resonate to ECAR viewers in order to further develop innovative ideas.

User Interface Design

Since our assumption is that users will use their smartphones to take part in ECAR events, making the whole ECAR experience run smoothly with a user-friendly UI design is crucial. The Formula 2 team came up with ideas in terms of logical user flow, wireframe, and UI design applied with ECAR brand identity.

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Prototype Demo:

In order to test our idea, we developed a rough prototype in Unity to perform user tests. For the first prototype, the testers will be divided into two teams and use their smartphone to control the speed of the car by tapping. In this prototype, the speed of the cars is determined by the total number of taps in a time interval by the team.

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1.0: draft on whiteboard with basic information, quickly go through the whole ECAR event, and finalize the content we need to contain.

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2.0: digitally produced version with detailed information for each panel, as a final guide for the video.

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